Customer Success and Tradeshows
By Ellie Wu
How Customer Success plays a part in Tradeshows
Our customers' impressions of us and the relationship they can have with our companies starts with "hello". Are you teaming up with your marketing team to tap into the wealth of insight from your post-sales teams (Services, Support, and Customer Success)?
The best conversation prep and tradeshow follow-up should leverage how you've partnered with your best customers to:
- Gain a competitive advantage
- Solve their problem in a unique way
- Become a "need to have" vs "nice to have" in their business