Customer Success and Tradeshows

How Customer Success plays a part in Tradeshows

 

Thank you to Engagio and Charlie Liang (Director of Marketing) for helping more organizations do meaningful tradeshow follow-up

Our customers' impressions of us and the relationship they can have with our companies starts with "hello".  Are you teaming up with your marketing team to tap into the wealth of insight from your post-sales teams (Services, Support, and Customer Success)?

The best conversation prep and tradeshow follow-up should leverage how you've partnered with your best customers to:

     - Gain a competitive advantage

     - Solve their problem in a unique way

     - Become a "need to have" vs "nice to have" in their business

More tips on cross-functional communication can also be found in this post from CSM Practice.